My niece had been enthralled by TikTok-inspired girly-girl fashion. She started wearing delicate jewelry and lace dresses to university on a daily basis. I soon realized that the Internet has made the soft girl fashion trend even bigger.
Soft girl fashion emphasizes comfort and relaxation, appealing to many people, especially those who lead busy lives and need a break from structured, formal clothing.
This fashion is often used as a form of self-expression, and soft girl fashion provides a new way for girls to express themselves and their style. It also provides a way for girls to express their femininity in a new and playful way.

Whether you’re looking to add some cute touches to your soft girl look or trying to find inspiration for a special event outfit, this article has something for everyone.
What is Soft Girl Fashion?
“Soft girl” fashion is a popular trend among young people, especially girls, emphasizing a cute, girly, and romantic aesthetic. This style often features pastel colors, ruffles, floral patterns, oversized t-shirts and hoodies, oversized jackets, mini skirts, knee-high socks, and scrunchies.
The overall look is intended to appear youthful, playful, and comfortable. The soft girl trend is often associated with TikTok and Instagram, where users can showcase their outfits and share fashion inspiration with a broad audience.
The trend has grown in popularity recently and has become a staple of youthful fashion, embraced by people worldwide.
The Meaning of Soft Girl Fashion
The meaning of “soft girl” fashion can be interpreted in different ways, but it generally represents a cute, playful, and romantic aesthetic that emphasizes femininity and comfort. This style is often associated with youthful innocence and a longing for a simpler, more carefree time.

For some people, wearing soft girl fashion may be a way to escape from the stresses and responsibilities of everyday life and tap into feelings of nostalgia and childhood. For others, it may be a way to express their femininity and individuality, showcasing their style uniquely and creatively.
The meaning of soft girl fashion is subjective and may vary from person to person. But at its core, it is a trend that emphasizes comfort, femininity, and a sense of playfulness and provides a way for people to express themselves and their style.
Types of Soft Girl Fashion
Soft Girl fashion is an aesthetic that has taken the internet by storm. Its popularity is based on its unique style, which blends classic trends from decades past with modern elements.
Soft Girl fashion can be seen as a way to express your girly side and feel comfortable and confident in your skin. There are many different types of Soft Girl fashion looks.
- Pastel Soft Girl: This soft girl fashion emphasizes pastel colors, such as baby pink, light blue, and lavender. It often features ruffled tops, mini skirts, knee-high socks, and scrunchies.
- Gothic Soft Girl: This type combines the cute and playful elements of soft girl fashion with Gothic influences, such as dark colors, chokers, and skull accessories.
- Cottagecore Soft Girl: This soft girl fashion draws inspiration from rural and pastoral scenes, featuring elements such as prairie dresses, flower crowns, and lace-up boots.
- Streetwear Soft Girl: This type combines elements of streetwear and soft girl fashion, featuring oversized t-shirts and hoodies, baggy pants, and chunky sneakers.
- Harajuku Soft Girl: This type of soft girl fashion takes inspiration from the Harajuku fashion scene in Tokyo, featuring bright colors, oversized accessories, and playful prints.
What is the Origin of Soft Girl Fashion?
The origin of “soft girl” fashion is difficult to pinpoint, as it draws inspiration from several different sources and has evolved. However, some sources suggest that the trend first emerged in the early 2010s, influenced by the “kawaii” (cute) fashion trend in Japan, as well as the popularity of “Tumblr girls” and “scene kids” in the United States.

In recent years, the popularity of soft girl fashion has been amplified by the growth of social media platforms like TikTok and Instagram, where users can share their fashion looks and find inspiration from others. The trend has grown in popularity and has become a staple of youthful fashion, embraced by people worldwide.
The origin of soft girl fashion can be traced to a combination of cultural and historical influences, as well as the evolution of fashion trends and the growth of social media. It is a trend that continues to evolve and change, reflecting the tastes and preferences of each new generation.
The Sources of Inspiration
We have listed a few examples of the sources of inspiration for soft girl fashion. Each person may have unique sources of inspiration based on their tastes and preferences.

The vital thing to remember is that soft girl fashion allows people to express themselves and their style, drawing from various cultural and historical influences.
- Kawaii Culture: “Kawaii” is a Japanese word that means “cute” or “adorable,” and it is a central aspect of Japanese culture. The influence of kawaii culture can be seen in the playful, cute, and romantic elements of soft girl fashion.
- Childhood and Nostalgia: Soft girl fashion often evokes feelings of childhood and nostalgia, drawing inspiration from the innocence and simplicity of childhood. This is reflected in playful prints, pastel colors, and cute accessories.
- Fairy Tales and Fantasy: The romantic and whimsical elements of soft girl fashion can also be traced back to fairy tales and fantasy, where princesses, unicorns, and other mythical creatures are often depicted cutely playfully.
- Pop Culture: Pop culture, including movies, TV shows, and music, can also serve as a source of inspiration for soft girl fashion. For example, the trend of wearing oversized t-shirts and hoodies can be traced back to the popularity of “grunge” and “normcore” fashion in the early 2010s.
- Social Media: Social media platforms like TikTok and Instagram are also significant sources of inspiration for soft girl fashion. Users can discover new fashion trends, share their looks, and find inspiration from others, which has contributed to the growth and evolution of the trend.
Popular Soft Girl Fashion Designers
There is not a specific list of “popular” soft girl fashion designers, as the trend is constantly evolving, and new designers are emerging all the time. However, there are many famous fashion brands and designers that create clothing and accessories that fit within the aesthetic of soft girl fashion.
Brands like Brandy Melville, Forever 21, ASOS, and Dolls Kill offer a wide range of clothing and accessories, including cute crop tops, oversized t-shirts, ruffled skirts, dainty jewelry, and more.
Other famous soft-girl fashion designers include Gracie Field, Miaoran, and Y2kfashion, creating unique and playful clothing and accessories that fit the soft-girl aesthetic. Ultimately, the popularity of soft girl fashion designers will continue to evolve and change as the trend itself evolves, with new designers and brands emerging all the time.
Why is Soft Girl Style Still Popular?
Soft girl style is still popular because it appeals to a wide range of people with its versatility, comfort, and ability to express personal style. The trend is characterized by comfortable, relaxed clothing, such as oversized t-shirts, flowy dresses, and cute accessories, which make it a popular choice for those who prioritize comfort.

Soft girl fashion is also a way for individuals to express their style, with its playful, romantic, and whimsical elements, allowing for unique and personalized looks.
The trend often evokes feelings of nostalgia and childhood, drawing inspiration from the innocence and simplicity of childhood and appealing to many people.
Social media platforms like TikTok and Instagram have helped to popularize soft girl fashion, showcasing the trend and allowing individuals to share their looks and find inspiration from others.
These factors contribute to the continued popularity of the soft girl style, making it a popular choice for many people and a trend that is likely to continue evolving.
The Evolution of Soft Girl Fashion
The evolution of Soft girl fashion has been shaped by various cultural and social influences. Initially, soft girl fashion was characterized by a cute and playful aesthetic, incorporating oversized t-shirts, flowy dresses, and dainty accessories.
Over time, the trend has become more eclectic, incorporating elements from other fashion subcultures, such as vintage and streetwear. As a result, the look has become more diverse and individualistic, with a greater emphasis on self-expression and personal style.

The rise of social media has also played a significant role in the evolution of soft girl fashion. Platforms like TikTok and Instagram have helped to popularize the trend and showcase the diversity of the look, with users sharing their unique interpretations of soft girl fashion.
The trend has also been influenced by the growing popularity of alternative fashion subcultures, such as e-girl and kawaii, blended elements from soft girl fashion with other aesthetics to create new and diverse looks.
As the trend continues to evolve, soft girl fashion will likely continue to be shaped by cultural and social influences, as well as the creativity and self-expression of those who embrace the look.
The evolution of soft girl fashion reflects the changing cultural landscape and the growing desire for individualism and self-expression in fashion.
What are the Characteristics of Soft Girl Fashion?
Soft girl fashion is characterized by a playful and feminine aesthetic, incorporating pastel colors, cute prints, comfortable clothing, romantic details, dainty accessories, and platform shoes.
The look is designed to be comfortable and relaxed, with oversized t-shirts and flowy dresses being critical components of the style. Romantic details, such as ruffles, lace, and bows, add a delicate touch to the look, while dainty accessories, such as chokers and necklaces, add a touch of glamour.
Platform shoes, such as sneakers and sandals, provide a touch of height and femininity. Soft girl fashion is designed to be effortless and relaxed while incorporating elements of glamour and femininity, making it an ideal choice for those who want to express their style.

The Colors of Soft Girl Fashion
The colors of soft girl fashion are a vital component of the style and play a significant role in creating its playful and feminine aesthetic. Soft girl fashion is known for incorporating pastel colors, such as pink, lavender, and baby blue, which add a gentle and whimsical touch to the look.
These colors are often combined with white and neutral shades, such as beige and light gray, to create a soft and delicate palette. The use of pastel colors is a nod to the kawaii style that originated in Japan, where the focus is on cute and playful elements.
The use of pastel colors in soft girl fashion creates a warm and inviting atmosphere, making it the perfect style for those who want to make a statement with their fashion choices. Overall, the colors of soft girl fashion play an essential role in creating its playful, feminine, and youthful aesthetic.
How to Dress Soft Girl Style?
Dressing in the soft girl style is all about creating a comfortable and relaxed look with playful and feminine elements. The key to achieving this look is to focus on pastel colors, cute prints, comfortable clothing, romantic details, dainty accessories, and platform shoes.
Start by incorporating pastel colors, such as pink, lavender, and baby blue, into your wardrobe and combining them with cute prints, such as florals and polka dots. Comfort is a top priority in the soft girl style, so opt for oversized t-shirts, flowy dresses, and loose-fitting pants that are both stylish and comfortable.

Accessorize with romantic details, such as ruffled headbands and delicate necklaces, and finish your look with a pair of platform shoes, such as sneakers or sandals.
Experiment with different makeup looks to add a touch of glamour and youthfulness to your look. By combining these elements, you can create a look that is both cute and playful while still being comfortable and effortless.
Soft Girl Fashion Outfits
Soft Girl Fashion Outfits are a style of dress that has become popular among young women in recent years. This look, predominantly pastel colors and feminine silhouettes has taken the fashion world by storm.
It’s about creating a cute and girly aesthetic — think floral prints, chunky jewelry, ruffles and lace details, babydoll dresses, wide-brimmed hats, and patent leather boots.
Fashion Tips: Some famous soft girl fashion outfits include pastel co-ord sets, consisting of a crop top and matching skirt or shorts, oversized t-shirts paired with high-waisted shorts or a skirt, flowy sundresses, and oversized sweaters paired with tights and platform shoes.
Soft Girl Fashion Makeups
Soft girl fashion makeup is a trendy makeup look that focuses on creating a cute and innocent appearance. To achieve this look, prep your skin with a moisturizer and primer to create a smooth and hydrated base.
Then, apply a light to medium coverage foundation, followed by concealer to cover any blemishes. For the eyes, use a light, pastel eyeshadow shade and add a touch of glitter or shimmer for a youthful and playful effect.
For the cheeks, opt for a pink or peachy blush to add a healthy and rosy glow. Complete the look with glossy or matte pink lip color and a light coating of mascara. Remember to keep the overall look subtle and delicate for an authentic soft-girl vibe.
Soft Girl Fashion Hairstyles
Soft girl fashion hairstyles are characterized by cute, whimsical, and feminine qualities. One popular hairstyle is a messy bun or ponytail, which can be achieved by pulling your hair back into a high or low bun and leaving a few strands of hair loose to frame your face.
Another option is to create beachy waves with a curling iron or by braiding damp hair overnight. You can also opt for a sleek and straight look by blow-drying or flat-ironing your hair and adding a shine serum.
Accessorizing your hair is also an essential part of the soft girl look, and you can add cute hair clips, headbands, or ribbons to complete the style. No matter which hairstyle you choose, the key to a successful soft girl look is to keep it effortless, playful, and full of personality.
Soft Girl Fashion Accessories
Accessorizing is a crucial component of the soft girl fashion look, as it adds a playful and whimsical touch to your outfit. To get the perfect soft girl accessories, consider incorporating oversized bows, chunky necklaces, oversized sunglasses, and cute earrings.
You can also add a touch of quirkiness with quirky and fun phone cases or carry a mini backpack or crossbody bag. Another popular item is a scrunchy, which can tie back your hair or accessorize your wrist.
When it comes to footwear, opt for sneakers, sandals, or ballet flats in pastel shades or with playful accents like bows or glitter. Remember, the key to successful soft girl accessories is to choose items that are cute, fun, and reflect your personality.
So, be bold and have fun experimenting with different accessories until you find the perfect combination.